Clothing retailers seizing second-hand opportunity as fast fashion fades
At consignment boutique Fresh Kids, a customer might snag a child’s special holiday outfit and resell it after the party so another kid can wear it for a Christmas card photo.
“We love when we see things come back into our store, because it means that they’ve had a cycle of life with one kid and they’re ready for another family,” says Elizabeth Shaw, who runs the Calgary shop with business partner Caroline Frain.